| The web can be a powerful
and cost-effective marketing tool, particularly when integrated
into an overall marketing programme to deliver its full potential.
You can bet most prospective customers will check out your online
presence or google you, whether the web is your primary method of
distribution or not. So an effective website is essential.
But your website is only one part of your online story and search
optimisation, e-mailing, blogging and complimentary activities are
also likely to be a required part of the plot.
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